Based on thorough analysis of Research 2000 from obtained election polling date, the so-called Generation Jones, those who were born 1955 and 1964, are the decisive vote during the November 7, 2006 elections. They’re everywhere. When you think that the youth or young adults are key to the midterm elections as well as formal elections, you guessed wrong. The “Jonesers”, those sandwiched between the Baby Boomers and the Generation seems to have been the reason why the Bush Administration prevailed during the ’06 elections.
During the 2006 midterm elections, the Jonesers are those who were aged 41 to 52 years old. They were essentially made up of men and women that made up approximately 1/3 of the electorate.
This group was and is still popularly known for their high levels of volatility and persuadability not only during the 2006 elections, but for all the elections that followed after.
In the world of modern technology, the Jonesers are notorious for being early adapters. These are people who have the kowledge of just about everything; from the best life insurance companies to the latest technological trends and innovations. We should all bear in mind that fact that some of the biggest names in the past decade are Jonesers with the likes of Bill Gates, Steve Jobs, and Steve Case to name a few.
The Jonesers were the ones that determined as to which party controlled the US Senate during the 2006 elections. Generation Jones was most assuredly the decisive vote that gave George W. Bush his victory. They had a crucial role for 2006, and they indeed made a difference as the Democrats regained control over the senate. Their role during the 2006 US Congressional elections were widely described as the pivotal not only by the media but by political pollsters as well.
Official portrait of President-elect Barack Obama on Jan. 13, 2009.
(Photo by Pete Souza)
The 2004 victory of George W. Bush can be attributed to the fact that a large percentage of women Jonesers in the final weeks of election were swayed to vote for him. It was reported that Jonesers women were the only generation across all five American generations that solidly vote for President Bush during the 2004 elections.
The Generation Jones also was key to the subsequent elections. The victory of President Barack Obama and Republican Vice presidential candidate Sarah Palin, born 1964, focused closely on swaying Jonesers to vote for their respective parties and support their respective advocacies.
The statistical importance of Generation Jones proved to be one that should never underestimated. As mentioned earlier, some of the greatest minds of the century are Jonesers. The fact that Jonesers are computer pioneers and early adapters only mean that they have a tendency to significantly influence elections. In addition, they are an extremely important market group to advertisers.
According to research and census, Jonesers are definitely more numerous than Baby Boomers. This means that they will still play a crucial role in the upcoming elections this 2016.